Great personal brand photos are so much more than a good-looking headshot. I know, not everyone likes to get their picture taken but hear me out… Personal brand photos tell the entire story of you and your brand through images. They capture your personality and help bring your entire personal brand together. These photos help your clients and customers know who you are, what you can offer, and why they should hire you — all with just a glance. Here’s how you can make sure your personal brand photos tell a powerful story.
Know your story
Before you book your personal brand photo session, do your homework. I still get nervous when someone asks me, “Tell me about your business.” Even though I know my business and my story, there’s usually so much I want to tell the person, which is why I practice knowing my story. It’s really tricky to tell a story you don’t already know by heart. Think about who you are and what you have to give. Identify the traits that make you unique. Then, write it all down. Don’t be afraid to dig deep!
Think about your ideal client
You should also know who your ideal client is before scheduling your personal brand photography session. It’s one of the most important pieces in your business and you need to know who this person is, so you know who you are speaking to. Imagine your dream client. You should know him or her intimately — not only should you know his/her favorite brands, colors, stores, music, and etc., you should also know what he/she values. Make sure to share these details with your photographer so you can plan your photoshoot and your storytelling around them.
Discuss with your photographer
Once you’re ready to schedule your personal brand photography session, have a consultation with your photographer to go over your vision and your goals. You’re not the only storyteller here! The more details you give your photographer, the more she can create a vision for your session. This will also give you time to connect with your photographer, which will help you be more comfortable in front of the camera at the session.
Dress the part
Now that you’ve booked your personal brand photography session, you have to answer the hardest question ever… What do you wear? This is the part that is usually the most nerve-wracking. You will want to wear clothes that communicate your personality & fit your narrative but most of all, you should feel comfortable in the outfits you choose. Of course, you will want to look your best — but that doesn’t mean you have to dress all prim and proper if that’s not your style! The better you feel in your clothes, the more comfortable you will be in front of the camera.
And action!
Before your personal brand photo session, it’s also a good idea to plan your location and props. Get photos of you in action so you can literally tell the story of what you do. Don’t leave it to your clients to just picture it! Consider bringing along props or taking photos in your usual workspace for some powerful visuals. And don’t even think for a moment that your job is too boring for action shots. Your photographer will be able to stage your photos so your clients will get a glimpse at what your day is really like.
With these personal brand photography tips, you’ll present that know, like, and trust factor with a great story to tell and so much to give. To schedule your own personal brand photography session, contact me. You can also find session inspiration by following me on Facebook, Instagram, or Pinterest.
