Personal Branding Archives - Sarah R Peterson - Headshot & Brand Photographer

Why Business Professionals Should Hire a Real Photographer for Headshots (Not AI)

There’s been whispering for years, but this week the photography community was caught off-guard when one of its trusted vendors “accidently” released an AI tool that could potentially impact headshot photographers. AI-generated headshots have become increasingly popular. They’re fast, affordable, and promise a “perfect” professional image with minimal effort. But for business professionals, perfection isn’t […]

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Personal Brand Photography Session | Morris, Illinois | Rossio

Personal Branding

Most people think personal brand photography is just for entrepreneurs and business owners, but brand photography has so many uses. An example of this is with a dear colleague of mine, Mary Rossio. Mary and I met many years ago when I worked for our local chamber of commerce and she was also early in

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Product Photography | Fill-A-Cup Frozen Yogurt | Minooka, IL

Personal Branding, Photography

In February 2021, my husband and I partnered with friends to buy a Frozen Yogurt store in Minooka, IL and since then, it’s given me a chance to expand my product photography. We absolutely love ice cream and any variation of it, so this new business venture has been a great little passion project. At

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City of Morris Illinois | Personal Brand Website Photography

Personal Branding, Photography

This may be one of the dorkiest things to say but… I absolutely love my hometown (and I’m okay with it)! I was born, raised, and still live in the City of Morris and I could not be prouder. Most people want to leave their hometown after high school, but I’m extremely happy to still

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Three Tips to Great Personal Brand Photos

Personal Branding

Do you want to know which photos get the most engagement on social media? It’s a photo of you! Great personal brand photos can transform your entire business. They have the power to make your audience connect with you on a deeper level, trust your expertise, and want to support your business. So how can

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Author and Speaker Personal Brand Photography Session

Personal Branding, Photography

My number 1 request for personal brand photography sessions is outdoors. Outdoor photography sessions any time of the year are beautiful, but I don’t think indoor personal brand photo sessions get enough credit. When my client, Toni, scheduled her personal brand photography session for January, she knew we would most likely have to be indoors

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How to Tell a Story with your Personal Brand Photos

Business Tips, Personal Branding

Great personal brand photos are so much more than a good-looking headshot. I know, not everyone likes to get their picture taken but hear me out… Personal brand photos tell the entire story of you and your brand through images. They capture your personality and help bring your entire personal brand together. These photos help

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Three Wells Acupuncture Summer Personal Brand Photography Session | Morris, IL

Personal Branding, Photography

I recently wrapped up a personal brand photography session with Laurie Stone, of Three Wells Acupuncture Clinic in Morris, IL. We actually started her personal brand photography session back in January. You can take a peek at her other session here. When we started planning for Laurie’s personal brand photography session last winter, she wanted

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Annual Headshot Event 2020 Wrap-Up | Morris, IL

Personal Branding, Photography

Each year, I host a 1-day Headshot Event at my studio in Morris, IL where I make getting your picture taken quick and easy, perhaps even enjoyable. But this year, my Headshot Event was another casualty of COVID. Originally planned for April, I had to cancel it. I usually schedule it for the winter since

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