I slowed my business down during our state’s stay-at-home order. For 2 1/2 months, I focused on maintaining my business – not growing my business. I had been in a constant state of growth since I began my business 2010 so for me to not focus on growth, was a hard transition.
Our state is beginning to ease restrictions and businesses are beginning to emerge from hibernation. I know I am getting my motivation back and I’m ready to get back to growth mode.
Are you getting back to business and looking to grow? If so, you need to take a look at your personal brand and ask yourself what your personal brand is telling potential clients.
Every business needs a personal brand and the best way to do so is with brand photography.
Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate with the public.
It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful.
Here’s why personal brand photography is so important for you and your business.
It helps you connect with your audience
Brand photography shows potential clients who you really are. It allows them to connect with you beyond just a name or a faceless website. And people are more likely to buy a product, book a seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help you immediately build trust with your audience.
A picture’s worth a thousand words
Don’t underestimate the power of a great photo. Let’s imagine you’ve decided you’re not going to eat any dessert tonight — when all of a sudden, you’re scrolling through your feed and you see a photo of a deliciously moist, fluffy, decadent chocolate cake with a perfect swirl of vanilla icing on top. That alone can have the power to change your mind and rush out to the bakery! In the same way, great brand photos can have a powerful impact. If your audience likes what they see, they’ll be much more likely to hire you or buy your products.
It tells the story of your brand
Studies have shown that people make judgments about a website’s quality in just 1.5 seconds. This means you’ve really got to make that first impression count! Great personal brand photos tell the story of your brand in an instant. They attract attention, help people visually see what makes you and your business so unique, and increase conversion.
No matter where you’re currently at in your business, great personal brand photos will give you the power to get to where you want to be. Photos will help you build trust with your audience, change hearts and minds, and communicate your story in a more effective way. And that’s what makes personal brand photography so important.
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