corporate branding photography Archives - Sarah R Peterson

Why Business Professionals Should Hire a Real Photographer for Headshots (Not AI)

There’s been whispering for years, but this week the photography community was caught off-guard when one of its trusted vendors “accidently” released an AI tool that could potentially impact headshot photographers. AI-generated headshots have become increasingly popular. They’re fast, affordable, and promise a “perfect” professional image with minimal effort. But for business professionals, perfection isn’t […]

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Personal Brand Photography Session | Morris, Illinois | Rossio

Personal Branding

Most people think personal brand photography is just for entrepreneurs and business owners, but brand photography has so many uses. An example of this is with a dear colleague of mine, Mary Rossio. Mary and I met many years ago when I worked for our local chamber of commerce and she was also early in

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Product Photography | Fill-A-Cup Frozen Yogurt | Minooka, IL

Personal Branding, Photography

In February 2021, my husband and I partnered with friends to buy a Frozen Yogurt store in Minooka, IL and since then, it’s given me a chance to expand my product photography. We absolutely love ice cream and any variation of it, so this new business venture has been a great little passion project. At

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City of Morris Illinois | Personal Brand Website Photography

Personal Branding, Photography

This may be one of the dorkiest things to say but… I absolutely love my hometown (and I’m okay with it)! I was born, raised, and still live in the City of Morris and I could not be prouder. Most people want to leave their hometown after high school, but I’m extremely happy to still

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Three Tips to Great Personal Brand Photos

Personal Branding

Do you want to know which photos get the most engagement on social media? It’s a photo of you! Great personal brand photos can transform your entire business. They have the power to make your audience connect with you on a deeper level, trust your expertise, and want to support your business. So how can

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Brown Bear Painting Personal Brand Photo Session | Morris, IL

Personal Branding, Photography

Have you ever had a project seem like it lasted FOR.EV.ER? Well, to no fault of our own, this personal brand photo session with Kevin Brown of Brown Bear Painting literally lasted months (stupid COVID, amiright?)! Kevin needed new images to update his website and social media and had the perfect project come along for

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Five Questions Every Small Business Should Ask About Personal Brand Photos

Business Tips, Personal Branding

I have always been active in my local Chamber of Commerce so, over the years, I’ve booked several photography sessions for small businesses with the intent to use the images to market their business. Until a few years ago, I never knew the photographs I took for small businesses had a name but once I

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Annual Headshot Event 2020 | Morris, IL Personal Brand Photographer

Personal Branding, Photography

I have some clients that are uncomfortable being in front of the camera (ok… most of them!) but that shouldn’t stop anyone from getting their picture taken. Most of my clients tell me their headshot session is fun and enjoyable. They tell me I have a way of making them comfortable and relaxed when getting

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Why Personal Brand Photography is so Important

Business Tips, Personal Branding

I slowed my business down during our state’s stay-at-home order. For 2 1/2 months, I focused on maintaining my business – not growing my business. I had been in a constant state of growth since I began my business 2010 so for me to not focus on growth, was a hard transition. Our state is

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Dos & Don’ts of Your Personal Brand During Times of Crisis

Business Tips, Personal Branding

As our current crisis carries on, there is a lot of “noise” on social media and you have to filter extra hard what is accurate information from inaccurate information. Inaccurate postings prey on people’s fears and are often negative information. You may not realize that if you are spreading negativity during a time crisis, that

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