Personal Brand Photographer Chicago

How to Know if a Personal Brand Photo Session is Right for Your Business

When I first started my business 10 years ago, I never thought about branding. I thought branding was a logo and color scheme. And the only picture of me you would find on my website or Facebook page was a headshot, which I thought was completely cool and artistic.

Personal Brand Photographer Chicago

But in the last few years, branding has become the best way for your business to stand out from your competition, and having an intentional personal brand is more important than ever.

But does this mean everyone needs to build a personal brand? How do you know if scheduling a personal brand photoshoot is right for you and your business? Here are a few questions to help you find out.

Who are you?

Are you a small business owner? An aspiring entrepreneur? A passionate speaker? A young professional seeking employment? If so, a personal brand photoshoot is the right step to help you craft your personal brand and make yourself more marketable.

Do you have a personal brand?

Whether you realize it or not, you do! In our increasingly connected world, it’s inevitable. As Amazon founder Jeff Bezos famously said, “Your brand is what people say about you when you’re not in the room.”

So maybe a better question is… Is your personal brand already established? If not, booking a personal brand photoshoot is a great way to solidify your personal brand and add to the conversation. If you’ve already done some work building your personal brand, professional photos are a great way to take it to the next level and connect with your clients before they ever meet you.

Where are you at in your business?

Are you looking to attract more clients? Build trust with existing clients? Get a new job? Influence more people? Rebrand and try a new marketing approach? A personal brand photoshoot can help reshape your business and move it forward.

Is your business doing any marketing?

Are you already spending advertising dollars? Do you need more content to promote? Are you looking to expand your audience and reach the right people? If so, a personal brand photoshoot can help you create a new campaign and connect with new clients.

Do you need great photos of yourself?

The world today is so digital. No matter how you look in real life, the way you appear on the internet is the way most people will see you! A personal brand photoshoot will get you some incredible pictures for your website, LinkedIn profile, social media platforms, and more. And don’t worry if you are a little camera shy. When you work with a photographer who makes you feel comfortable in front of the camera, that confidence will shine through in your photos.

Building a thoughtful, beautiful personal brand with the help of a personal brand photographer is something every business owner can benefit from it. Personal brand photography is a great way to solidify your brand, build trust with clients, and get some amazing branded photos of you looking your best.

Are you a Chicago area small business ready to up-level your marketing with a Personal Brand Photo Session? Schedule a discovery call to learn how we can create a photoshoot that is unique to you! And let’s connect on Facebook & Instagram!


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